Logo. Palette. Type. The grammar of a cafe brand.
Faiz builds the visual language each Mitra cafe site is grown from. Before a single section is designed in code, there's a wordmark, a palette, a type pairing — the small set of decisions that decide what every page will feel like once a barista, a menu, or a closing-time photograph drops into it.
Trained at ITB Bandung in visual communications. Five years at a Jakarta agency doing F&B branding for hotel groups and chain restaurants before joining Mitra to apply that craft to indie cafes who can't afford agency rates — the ones with one location, three staff, and a roaster they're loyal to.
A standing-room kopitiam done with the discipline of a swiss railway timetable.
A neighbourhood cafe that reads like a small literary press — quiet, italic, slow.
A specialty roaster whose identity is a single lowercase word and the silence around it.
Subject line: For Faiz — <your cafe name>. Include one photo of the room and one sentence on what the place feels like at 8am.